Paranormal Activity 4 is the fourth instalment of the Paranormal Activity sequel. Throughout this 2:11 trailer, it manages to cover the key aspects of the film and what we expect to see from it. In this short amount of time, I counted 65 edits, 1 environment and 14 close ups. Also, the character types involved in this trailer are the victim, the helper and the possessed spirit.
I realised that the title of the film is only shown near the very end of the trailer, and this is for the film’s recognition and audience memory purposes – they will remember the title as it one of the last things they will see. Also, I believe that it is shown near the end because it holds suspense. The Paramount logo is included in the very last frame of the trailer, as is the release date of the film. Other features I saw were reverse, long screams, a dark eerie atmosphere and unstable camera movements. We also recognise that this is a horror trailer from the previous sequels as they all include aspects of the paranormal, unknown and supernatural events.
Throughout the whole trailer, there is no mention whatsoever of who is starring in the film and I believe this is because there are no big stars which anyone would recognise from any other film franchises. Another reason for this may be because it is a home documentary and the viewers may relate to it as this film includes a couple of characters from previous movies.
Throughout the trailer, we can expect to see suspense, supernatural events, characters, a contrast between calm and dangerous action which draws the audience in and the following of the narrative structure – equilibrium, event, recognition of event, attempt to fix it, solution, equilibrium.
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