As part of my research methods to help progress our group into making a successful horror trailer, I conducted a questionnaire with the other members of my group asking 12 questions along the lines of horror, relating to themselves and their interests when it comes to the cinematic experience. Out of the 50 people we asked to fill it in, 38% of them were male, leaving the other 62% female. Out of these, a massive 80% were in the age range of 17-20, which is brilliant, as that is just the age range we are looking at for our horror trailer. When asked “How often do you go to the cinema?” 30% said once a month, and a huge 62% said once every few months. This wasn’t the response we were going for, as we would’ve liked them to visit the cinema more frequently, which would in turn then give us more of a chance to produce something they would like to go and see. Thankfully, when asked “What attracts you to go see a film?” the majority of the fifty people said the trailer – this is helpful as we now know to make ours the best we can to our ability so we can interest viewers in going and seeing the film. However, at the same time, this also puts a lot of pressure on us to create something brilliant as the trailer is the thing our audience relies on. 54% of people asked told us they rarely watch horror films, and 28% watch them often. This could create some problems for us, because if most of them are not fans of the horror genre, are they going to want to watch ours? When asked “What type of horror do you prefer to watch?” the majority of people asked (41%) answered psychological, which helped us a lot, proving to us that we need to create something which would get in their minds and scare them from within. It appeared to us that our target audience are most frightened by jumpy scenes – this then told us to include a few of these in our horror trailer to give them a taste of the film and to pre-scare them if you will. When asked how much gore they enjoy in horror films, the results were pretty similar, averaging out about half way. To us this wasn’t a major worry as we believe added gore in our horror trailer would be difficult and stray away from our initial idea. Remarkably, when asked “Do you believe in ghosts?” 4% said ‘maybe’, with the rest being split equally at ‘yes’ and ‘no’ with 48% each. The next question we asked them was probably the most important one – “Would you be interested in seeing a psychological horror film about Ouija board?” 70% of them said yes – which is a brilliant result. As we are including the villain/evil type character in our own horror trailer, we thought it would be a good idea to ask our target audience “Does it spoil the film is you know who the villain is in the trailer?” the majority just edged over to saying ‘no’ which was a slight relief. Overall, I believe this questionnaire was very helpful in showing us the way forward to creating a successful horror trailer.
Thursday, 31 January 2013
Questionnaire Results Analysis
As part of my research methods to help progress our group into making a successful horror trailer, I conducted a questionnaire with the other members of my group asking 12 questions along the lines of horror, relating to themselves and their interests when it comes to the cinematic experience. Out of the 50 people we asked to fill it in, 38% of them were male, leaving the other 62% female. Out of these, a massive 80% were in the age range of 17-20, which is brilliant, as that is just the age range we are looking at for our horror trailer. When asked “How often do you go to the cinema?” 30% said once a month, and a huge 62% said once every few months. This wasn’t the response we were going for, as we would’ve liked them to visit the cinema more frequently, which would in turn then give us more of a chance to produce something they would like to go and see. Thankfully, when asked “What attracts you to go see a film?” the majority of the fifty people said the trailer – this is helpful as we now know to make ours the best we can to our ability so we can interest viewers in going and seeing the film. However, at the same time, this also puts a lot of pressure on us to create something brilliant as the trailer is the thing our audience relies on. 54% of people asked told us they rarely watch horror films, and 28% watch them often. This could create some problems for us, because if most of them are not fans of the horror genre, are they going to want to watch ours? When asked “What type of horror do you prefer to watch?” the majority of people asked (41%) answered psychological, which helped us a lot, proving to us that we need to create something which would get in their minds and scare them from within. It appeared to us that our target audience are most frightened by jumpy scenes – this then told us to include a few of these in our horror trailer to give them a taste of the film and to pre-scare them if you will. When asked how much gore they enjoy in horror films, the results were pretty similar, averaging out about half way. To us this wasn’t a major worry as we believe added gore in our horror trailer would be difficult and stray away from our initial idea. Remarkably, when asked “Do you believe in ghosts?” 4% said ‘maybe’, with the rest being split equally at ‘yes’ and ‘no’ with 48% each. The next question we asked them was probably the most important one – “Would you be interested in seeing a psychological horror film about Ouija board?” 70% of them said yes – which is a brilliant result. As we are including the villain/evil type character in our own horror trailer, we thought it would be a good idea to ask our target audience “Does it spoil the film is you know who the villain is in the trailer?” the majority just edged over to saying ‘no’ which was a slight relief. Overall, I believe this questionnaire was very helpful in showing us the way forward to creating a successful horror trailer.
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